Our Story

THE STORY OF BEAUTIFUL SKIN BEGINS HERE
P U R P O S E
Storyderm and ISOV laboratories in South Korea represent the top of the line in "science cosmetics" for beauty, anti-aging, hyperpigmentation, acne, rosacea and sensitive skin conditions. Storyderm ingredients provide rejuvenation and regeneration by stimulation of cell proliferation. These ingredients strengthen the skins elasticity by inducing the synthesis of collagen & elastin with dermatological based skin care peptides, stem cells, spicules, skin vitamins and fermented ingredients.
P A S S I ON
With more than 25 years of experience in the field of aesthetics, Cherece founded Pure Aesthetics & Skin Care in Atlanta Georgia in 2010. She is an award-winning clinical esthetician, having won Best Esthetician in Atlanta multiple years in a row. 
Her passion for products and product ingredients and their performance has stemmed the globe. She has studied and worked with some of the best lines in the industry throughout her career and it wasn’t until she began her love affair with Korean skin care that she stumbled upon Storyderm and ISOV.
Having recently gained notoriety in the USA, Korean skincare is not a new philosophy. It has been practiced for generations in Korea and around the world. The two lines proved to be quite difficult to obtain – so, luck would have it that Cherece was approached by a friend she calls her "skin fairy” and introduced to the people at Storyderm and ISOV headquarters in Seoul Korea. The relationship was instant and Cherece was offered the distributorship, thus the birth of Pure Pro Aesthetics was established.                                                                   
These lines are her passion, not only in her own treatment room with her clients, but educating and training other estheticians on the benefits of Korean skin care and all that Storyderm and ISOV have to offer. She also has been fortunate enough to have an incredible team of estheticians that are there to help support her in the evolution of Pure Pro Aesthetics.